code of ethics
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Recession? What recession?
marketDebut™ from matrixLloyd™ is a one-stop solution for product and service providers wishing to exploit the lucrative superyacht sector. Think it's too niche? Consider the following statements - from just two of the most respected sources in the industry.

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We estimate that the Top 100 largest yachts list is now worth an incredible $10 billion, which just goes to show that the building of big yachts is still on the up!"
Amanda McCraken, Editor,
Boat International magazine, February 2011.
According to the British Marine Federation's latest figures, the value of the UK superyacht industry in 2009/10 is now just over GBP 420 million, compared to GBP 410 million in 2008/9; an increase of 3% from last year. Activity and workload in the sector remains healthy, with 43% of members reporting a higher workload now compared to the previous 12 months. For the yacht and small commercial marine industry as a whole, revenue for the in the United Kingdom alone was GBP 2.963 billion in 2009/2010.

Superyachts use a wide variety of materials, technologies, skills and services in the constructions and operation. Most were never developed for superyachts. Entering this market can seem daunting for the uninitiated. It is in many ways a secretive sector. Yet there are very real opportunities out there for those who want to realise them.


marketDébut™ provides:
> Detailed market assessments
> Brand evaluation
> Product/service evaluation
> Brand development
> Product/service development
> Media selection assistance
> Partner selection assistance
"The current superyacht fleet of vessels over 24m/80' comprises
approximately 5,400 units. Around 440 of these were delivered in 2009.
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213 superyachts over 30m/100' were delivered in 2009, built by 100 different shipyards"
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54% of the superyacht fleet were built over the past 10 years"
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In terms of gross tonnage ... Al Said is by far the largest, with a weight of 15,850 gross tons."
The Superyachting Index, Third Edition, 2010 (latest edition)

With marketDébut™ from matrixLloyd™, suppliers can take advantage of years of experience of brand-building, business growth and commercial operations experience. We have no ties to particular suppliers which would otherwise inhibit us from assisting new market entrants. Indeed, as far as we are concerned, more competition means better value for superyacht owners and more business for us.
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all the photographs on this page were taken by matrixLloyd™ staff members